2.6 billion smartphones were sold worldwide in 2014-2015. The biggest growth is in emerging markets as prices of Android handsets are becoming affordable for many more people.
- In emerging markets like China, India, and Africa, the mobile phone is often the primary device used for accessing
online content. The way people access the internet is changing and experts agree that the trend is going to continue:
- Cisco: Global mobile data traffic will grow three times faster than desktop from 2014 to 2019.
Gartner: By 2016, the use of mobile apps will “surpass that of Internet domain names, making mobile apps the
dominant means of engaging with brand."
These trends all provide an insight into how learners are going to interact with content in the future.
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